The town of Moena lies on the border between Val di Fassa and Val di Fiemme.
The “Fairy of the Dolomites” is tucked away in the rich green of woods and pastures and embraced by the pale, impressive frame of the Dolomites – UNESCO world heritage.
Moena was originally called “Moyena”, from Latin “mollis” – a name recalling the marshy grounds that used to characterise the area in the past. Moena, first mentioned in the chronicles in 1164, used to be part of the Germanic Confederation and later of the Kingdom of Bavaria, and was eventually annexed to the Kingdom of Italy at the end of World War I, together with the rest of Val di Fassa.
One of the distinguishing features of the “Pale Mountains” is that they “blush” ad dusk. It is a natural phenomenon called enrosadira, the alpenglow that bathes the imposing heights of the Dolomites with impressive shades of pink and orange, adding to Moena’s idyllic appeal.
In summer, Moena and Val di Fassa score high with sport fans and active holidaymakers thanks to the many hiking- and MTB trails, while in winter it is the nearby
Trevalli ski area that runs the show with manicured ski runs and state-of-the-art lift facilities.
Moena is also a top destination for Nordic ski fans – the cross-country ski runs in Val di Fassa offer the extra perk of fantastic panoramas and the chance to meet Italian champion Cristian Zorzi, who comes to train right here in Moena.
Did you know that Moena is one of the “Alpine Pearls”, a cooperation formed of Europe’s best tourism municipalities in terms of environmentally sustainable tourism?
Moena is tightly bound to its historical heritage and cultural roots, as witnessed by its well-preserved traditions. These include the culinary tradition, which is worth getting to know. Two yearly events in particular can help you “sink your teeth” into a culinary exploration of Val di Fassa. The former – an exhibition called “Sapori d’Autunno” (“Autumn flavours”) – is held in September, while the latter – “A tavola con la Fata delle Dolomiti” (“Dining with the Fairy of the Dolomites”) – is a winter appointment organised by 4 renowned local restaurants; an unmissable opportunity to indulge in traditional dishes reinterpreted by local chefs.
The local culinary scene is dominated by tasty stars such as the Puzzone Moena PDO, the famous Val di Fassa cheese that has become a Slow Food presidium. Taste it to add a pinch of dairy excellence to your holiday experiences!
However, the cultural life of Moena and Val di Fassa is not only a matter of taste buds. Just go for a shopping round in the town centre and you will see what we mean. In the many workshops and through the stalls of the street markets, you will be able to admire the local craftsmanship, fruit of a long-standing tradition that is ingrained in the very DNA of the valley and its people.